The Man Registry kicks it into high gear

For an area that I most certainly found underserved when coming up with the concept for Groomify, guys and weddings is certainly a hot topic area for the world of the Web these days, huh? Earlier today I read up on The Man Registry, a relatively new site that promises to “provide couples with the ability to register for gifts that appeal to grooms and help engage them in the wedding process.”

Mashable’s Paul Glazowski says “…it’s an interesting idea, for sure, and one that, if pursued with especial attention on products and on details, could turn into a much cooler alternative to food processors, pillows, and toasters.” I can’t help but agree.

As I see more and more of these type of things crop up in various ways, I can’t help but a) be happy that there’s some great content for us to link to from Groomify, b) be surprised that some of the “heavy hitters” in the wedding business haven’t taken a truly good crack at this space and c) think that this is truly a great spot to be in. With the successes of things like Thrillist which keeps its ever-expanding service going by being smart, simple, and slick, it’s no wonder that this is an area of interest for a lot of people. Marketers have always obviously had an interest in reaching guys, but the scalability (or lack of it) probably stopped many from doing so in the way they’d like, beyond some block and tackle PR and advertising, and based on some of the quick responses I’ve seen marketing folk have to guy-focused sites and services, it’s pretty clear that this is a good way to go, if I don’t toot our own horn a little more.

That said, let’s step back to the stuff at hand, The Man Registry. If you’re looking for a “different” way of doing things, or maybe “another option” for your wedding registry notifications, or even if you’re a bride who’s sick of hearing that her groom doesn’t give a damn about the registry that you’re interested in building for your future’s sake, then this might be a great solution to look into. If anything, it might [alert: guy-trashing statement ahead] keep him out of your hair for awhile.