Getting your first dance on (again)

If there’s one thing that you’ll continue seeing here, it’s going to be random first dances from people’s weddings. Now I hadn’t seen this one featuring Alya & Aaron before, but it’s made a few rounds and has almost 200k views, and it’s worth checking out.

 
It was shot by NYC-based Rockmelon, who posted about it on their blog back in February. [link via IDoSugar]

The first thing I noticed upon watching it was the number of camera angles that appeared to be involved. I mean, it’s not every day you get a two or three camera shot at a wedding, cuts and all, with this kind of precision, is it? Rockmelon video producer Leyda Cordova tells Groomify via email that their crew had three cameras present (one fixed, two manned), and they snagged footage from a fourth camera that a guest shot. Additionally, Leyda let us know that this was the first time that one of their customers had asked them to shoot a dance with the end result of it being the video getting posted online. She also said that most of the couples they meet with would be “horrified” at trying to do a dance like this. Not surprising, IMHO.

Some interesting facts came out of the conversation, though… Cordova ballparks that 2 out of 3 first dances shot last year were choreographed (which means that yes, guys, you probably need to get your dance lessons on), and that those of you who are thinking that the whole choreography and online video is a new thing need to get a grip. Turns out that the Rockmelon folks were seeing that three years ago while working in Australia, on the reg, with “Dancing With The Stars,” probably being an influence.

While I can see some of this type of thing being a bit of a fad, Cordova suggests that the millenials crew - along with Gen X & Y - are always going to be looking for a way to spice up an event, and their wedding will fall right into that bucket. She’s probably going to be more spot on than I am about this sort of thing, but I’m wondering how long it’ll be that people are specifically shooting something just to see what kind of chart they can top on YouTube or somewhere like that.

Props to Leyda & the Rockmelon crew for taking the time to share their thoughts on first dance videos, and we’ll be keeping an eye on their blog to see what’s coming next!