K-Y wants you try on some dual lubrication

While the LAT’s Rosie Mestel chose to have a little fun with K-Y’s announcement about yours+mine, a new lubricant … system(?) that features a purple product for women, a blue product for guys. According to the press release (they used a Multimedia Press Release, too!) that the K-Y folks put out on Wednesday, not only does the stuff glow, but when you combine his + hers, “they add up to a totally new experience.”

I couldn’t track down a straight-up version of the television spot currently running (somehow, it’s nowhere online yet), but the video that they offered up in the MNR has the clip, and you’ve gotta skip through to about 1:25 to see it. It features a husband and wife who need to “schedule” intimacy time, and use the yours+mine and turn into slightly more … interesting individuals, to say the least.

Is this product the solution to what ails a marriage of busy-ness? I don’t think we’re trying to go that far, but maybe the concept of his & hers “personal lubricant” products that change the way the products are viewed isn’t a terrible one. News at 11, I guess we’ll see what happens should any interested Groomify readers try it out.